Costumes – The genre of music in R ‘n’ B so the costumes have to suit the Genre. R ‘n’ B is something smooth and creative. R ‘n’ B is something of the 21th centry so the costume has to be 21st century. Meaning it doesn’t need to be old school dressing or Emo or Punkush. It could be formal, or smooth luxurious clothing to make it look like reality of this day.
For example; The video NO AIR – Chris brown and Jordin.
Another example is Superhuman by Chri Brown and Keri Hilson.
CD cover looks to be:
· Not too colorful
· Simple
· Basic
· Get the point across
· Look presenting and stereotypical to the targeted audience
· Centered on an artist.
· The font on the cover should be a readable font.
· The Front cover picture has to tell a story. (black n white)
Example of an R ‘n’ B covers are:
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The back of the album cover should feature the record label and the artists. It should have a list of songs in the album. Under the song, it should have information about when it was made, what studio it was made in and what studio production is called and where it is. It should have information about who arranged the song and who did instrumentals. It should also have a bar code and include a list of sponsors and copyright views and who it was distributed by.
The back of the album cover would include information about how to follow the artist on Facebook, Twitter or Myspace. It would also include the artists website. Management website and information e.g: Simon Fuller.www.jliverecords.com,T9 entertainment.
· Research into filming locations including photographs and details of why they are appropriate locations.
The third video that we have analyzed which also has the same genre as the main music video that we are doing which is R&B. The video were doing is called ‘hate hate that I love you’ by Rihanna and Ne-yo which is also a love story however just like all the videos we are doing have a little twist to it for example its about a man and a woman who can not stop loving each other even though they are currently not together. This music videos doesn’t necessarily demonstrates the genre of the music through any things in the videos such as costume, dance moves or even hairstyles just like the other music videos we have analyzed have done. There isn’t a very clear correlation or link between the lyrics of the song and the visuals, we see this as Rihanna is in her room and constantly thinking and showing signs of how she misses him and also by Ne-yo in the elevator lip sinking the words and also thinking about her.
The relation between the music itself and the visuals are not as powerful or related as ‘superhuman’, which shows how the montage portrays the beat of the song. The demands of the record label which expect are defiantly there, there are a number of close ups of Rihanna and Ne-yo however they are not as much as Rihanna who is more popular and know by everyone *Rihanna close up on bed*
Camera shots
Most of the camera shots in this whole video are close up and medium shots for example when Ne-yo walks into the hotel (medium shot) and also when Rihanna is in the bedroom (close ups) close up of *Rihanna and Ne-yo*, there are also a few point of view shots *point of view shot* There are a couple of shots that look like hand held shots because of the shakiness of the shot
Editing
The music video is introduced first by a montage of images from Rihanna as she getting ready to go out on a date and also as Ne-yo is walking towards the hotel.
Video – No Air- Chris Brown and Jordin sparks
Duration: 4:48
Audience is mainly young adults aged 18-27 who are stereotyped in these days to be finding love.
Performance includes a bit of dancing from both singers
Camera shots:
· Skyline view of City
· Birdseye view
· Close ups on lip-sync
· Medium close up
· Close-up on shoes
· Close up on phone.
· Low angle and high angle panning shot of male and female while singing.
· A Silhouette view of the acts dancing.
Editing:
· Slow motion.
· Shot of Jec in front of Vic but she really isn’t. (Works by recording Jec on seat; keeping camera still and the record her of the seat and edit it doing a fade out transition.
· Fast motion
· Fade out transitions
· Split screen on male and female.
Location:
Jecs Dad Office
Top of Arndale
Arndale or Trafford Centre
A place with a see-through window
Yorkshire Sculpture Park
Ball theatre under seats
Dance Studio
Shooting Scheduled to be up to 19days. Every Wednesday afternoon and Friday mornings.
Research and analysis of
Dilemma – Kelly Rowland ft. Nelly
The second R & B music video we have been researching is a video by the artists ‘Kelly Rowland featuring ‘Nelly’ with their song ‘Dilemma’. This video is a narrative video, as it tells a story about them expressing their love for each other. The genre of the music video is shown because Kelly is seen already as an R&B fashion icon, plus the clothes that Nelly wears are traditionally associated with R&B for example the jewelry and the baggy pants and top. There is a correlation between the lyrics and the video because they are singing about thinking about each other and the video shows them thinking about each other and missing each other. There are no impressions of being watched or any screens and telescopes etc. There are also no voyeuristic treatments towards women’s bodies except through the top Kelly is wearing when she on the road which shoes her body shape well, as Nelly sings/raps about loving Kelly and not raping or singing bout her body, which shows respect. There are no intertextual references to any films, TV programs or other music videos. This video is also targeted at older teenagers due to the features of the video and the stereotype of teenagers is primarily finding love.
Camera shots
Throughout the video there are close ups and medium of Kelly and Nelly’s faces which tells the audience that’s they are the main characters in the video as there is a lot of extras in the background. Moreover the close ups are required by the record label as a promotional method to make the audience remember their faces which makes them more memorable. *Screen shot of Kelly* *Nelly*. At the beginning of the video there are landscapes shots and the main characters are introduced. Near the end of the video, when they are outside the cinema, the background is blurred so the viewers focus on the main characters. This is called shallow depth of field. *SDF shot* The video often zooms from medium long shot to mid shot which shows the importance of the character and shows the audience who is important. There is a tilt from eye level to high angle.
Editing
The editing in the video uses fast cuts at the start to show a montage, this displays ‘nellyville’ to tell the audience what the neighborhood is like and what, the people are like. Then at the end it uses slow motion to illustrates them dreaming about being together and happy, when in reality they aren’t. There is also a use of split screen, which demonstrates them thinking about each other. The video is filmed in a bright place because it is a quite happy love story video, so even in the night scenes, its still well lit. The transitions are fades, which portrays how they can be different people when they are with their partners to when they are with each other.
By Georgina & Jecoliah
Research and Planning of music video
Superhuman - Chris Brown ft. Keri Hilson
The genre of music we are looking at is a R&B song and the artists are Chris Brown ft. Keri Hilson with their song ‘Superhuman’. This music video that we are going to analyse is a narrative music video, which tells a story about love and relationships. The genre of the music is portrayed through Keri Hilsons outfit and hair, *screen shot Keri outfit* which is mainly associated with R&B, and also some of this dance moves Chris Brown dances in the video. The song is mainly about having super powers and in the video Chris bumps into Keri and while she walks across the road she is nearly run over by a car when Chris comes and rescues her. There is also a very good connection between the music video and the lyrics because we actually see Chris saving Keri and the song illuminates the whole story. There are no impressions of being watched or any screens and telescopes etc. There are also no voyeuristic treatments towards women’s bodies apart from Keri wearing a very short, tight dress, which brings out her body shape. There are no intertextual references to any films, TV programs or other music videos. This video is an illustration video, which can be classed as a straightforward performance and narrative music video, for it to be titled a narrative video it has to have a bond between the meaning of the lyrics and visuals, and this video defiantly has all these qualities. The camera shots in this video are mainly close up and medium shots for example of Chris and Keri and also of when they are on the road, however it starts with a bird’s eye view of the skyline.
This video is targeted at older teenagers due to the features of the video and the stereotype of teenagers is primarily finding love.
Camera shots
Near the beginning of the video we have close ups of the main artists, to makes sure the audience remember who’s featuring in the song, all these shots would be required by the record label *screen shot of chris*. At the start, the video uses panned shots when Chris and Keri are walking down the street. Most of the camera shots in this music video are also medium close-ups of the singer and also uses sky line shots around New York City. *screen shot skyline* There are several shot-reverse-shots on Keri and Chris while they are singing together. *over shoulder Keri* When Chris is singing there background is blurred, this is called Shallow depth of field. There are long shots of Chris on a burning car singing and dancing and when Keri is on the balcony, which are low angle shots to show that they have some superhuman powers.
Editing
The video uses slow motion shots to display the passionate reaction to him saving her life. The transitions in the video are fading in and out and the video also uses lighting effects to create silhouette. *silhouette* Major shots of the music video as a whole are low angle as well as worms eye view. This is due to the viewers being able to recognize that they are the subject and reason to telling the narrative.
