Technology and Equipment used

The technology and equipment that we used were very basic yet modern technology.The basic equipments we used to create the music video were tripods to hold the camera onto and also a digital camera which everyone also had to start the filming of the video. The main disadvantages of using this camera was the quality of the images and clips that the camera would take. The quality could have been improved and had to be edited in some areas but it captured good images sometimes, depending on the lighting. The advantages of using this camera was how portable and light it was to handle, wherever we would go it was not a hassle to carry because it could easily fit into a bag

One of the advanced and more modern equipments and technology that we used were in the studio. In the studio there are television cameras and also studio lights

In the studio there was a green screen which was as the back of the studio we didn’t use the green screen in our music video because of the particular look it has on the quality of the music video, which we thought wouldn’t fit in. Instead we used a black wall which surrounds the whole studio to give our video a classic effect and also to make the characters stand out. We also used the vision mixing desk to edit 'live' cutting between cameras which is placed at the very back of the studio.We used the studio lights for a number of times, for the recording and also for interviews we made for the directors commentary and a questionnaire of our music video.

The features that make the quality of the video look very profession all came from the highly professional equipment used in the studio and the lighting that was used throughout.

Some of the filming was done in Yorkshire sculpture park, although it was a long journey there... it was worth it for the Music Video. We filmed down a corridor filled with lots of iron letters. The place was designed by a sculpturist called Jaume Plensa. We were onkly able to film the Male vocalist here.

The idea of the Silhouettes came from ideas of the group. We went under the ball theatre seats and set up a white sheet with light ray shooting from behind the dancer (Jecoliah). We had other people from other groups helping. This was the first thing our group shot. The music video director (Victor) couldnt really dance so we had someone from another group to help with the dancing.

This is the Album Magazine

This is the Album front cover.

This is the inside of the CD case where the CD goes.

This is the back of the CD cover. This includes a barcode and few sponsors into the CD launch. It also includes the artists myspace and website details. It also includes the single and how long the song is.

This is the inside cover for the CD

Directors Commentry

No Air Music Video was directed by Victor Omosebi. Victor led the team to get a good music video although we all had ideas. Victor approved most ideas put forward by the team.

Editing was also done by Victor. 'Directing the music video was complicated as alot of emotion had to be shown while singing to make the video realistic. The software used for editing was Final Cut Pro. Final Cut pro was a hard software to use but through past experience i found it easy editing'. Watching other music video helped to know what our music video needed to feature.

Yorkshire Sculture Park

Some of the filming was done in Yorkshire sculpture park, although it was a long journey there... it was worth it for the Music Video. We filmed down a corridor filled with lots of iron letters. The place was designed by a sculpturist called Jaume Plensa. We were onkly able to film the Male vocalist here

Goodwin Analysis of Music Video

1. Music videos demonstrate genre characteristics (e.g. stage performance in rock video, dance routine)

Our music video doesn’t necessarily have the characteristics that are needed for this particular genre of music because it doesn’t have a organized dance routine that was put together however it does have the female character dances around the studio. Another reason why it doesn’t have the usual items needed for and R&B music video is because of the different settings ad filming locations which we used, for example most videos are in a city or even a place where everything is fixed or made but we had a studio room which we blacked out with curtains and turned all lights off and also used areas of town which could have been used before by other people.

2. There is a relationship between lyrics and visuals

There is a relationship between the lyrics and the visual because we see two characters a male and female are in love and near the end shown together. Another part where the visuals and the lyrics combine obviously is when there are ‘flashbacks’ of their relationships and the time they spend together.


3. There is a relationship between music and visuals

The relationship between the music and the visuals is very strong because the music indicates how the visuals should be for example when the female character is singing about the emotions she is feeling and that is portrayed through the visuals.

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs, which recur across their work (a visual style).

The demands that the record company want which are close of the artist are met in this music video because there are a number of close ups in this video from the beginning to the end of the music of both the characters. The storyline of this song is mainly around the two people so there are a variety of shots of their hands eyes, and other places of them to show the audience who the main artists are.

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

There is one place in the whole video where the two characters have cameras and take pictures of each other as they enjoy each other’s company, which in the timeline is set as a flash back. Another area where there seems to be a screen or someone being watched is a place where the characters are holding a rectangular lid of a container which we edited to look like a clip of flashback which the couple had, we used a green screen effect while editing the actual video. There are no aspects of voyeuristic treatment towards the female body in scene in our video.

6. There is often intertexual reference (to films TV programmes, other music videos)
There are no references at all to TV programs or other music videos. There are ideas that we may have used from other music videos however we didn’t use them as references from music videos or TV programs.

RnB album cover analysis

The first album cover we will be looking at is ‘21’ by Adele. We chose to analyse this album cover because it’s an RnB album and she fits the criteria that we are looking for. She sings about romance, love and heart break and that’s what the song we have done is about.

The album we are looking at is called ‘21’. This is because this is the age she was when she made it. It is a simple album cover but quite classy. It is just a picture of her face, slightly posing, in black and white. The image has probably been air brushed as its almost perfect. At the bottom the writing says ‘ADELE 21’ which is in thin capital letters. The album cover as a whole is very simple but it also attracts people’s attention and encourages them to buy it.

Storyboard for NO AIR

This is one of the scenes, which is a silhouette effect, which is of Jecholia dancing behind a white sheet with a spotlight behind her.

This mid shot changed to become a long wide shot because of the location, which we filmed this restricting us to come closer or zoom into the shot. This shot will cut into the next shot it doesn’t fade into anything

This frame is exactly the same as the previous one and also has the same props and also description such as the music playing the background and using the white sheet and also the spotlight. This frame is basically of the male character dancing however it just looks like just a dancers shadow. The particular plan for these frames is to cut them to the next scenes instead of fading however there may be some changes.

Here is a frame where we created a moment where the female character and the male have a romantic addition to the story where they have a kiss, which we all predicted, would be the ending of the music video. We used the same scheme for the silhouette idea for this a kept the music playing in the background.

These are the ideas we had for the scene and the different things we wanted to do regarding the shots, light and sound.

Analysis of R&B covers

The second CD cover that we analyzed and observed was the CD cover of one of the artists in our main analysis Chris Brown from his album “ Graffiti”. We chose to analyze this particular CD because the artist is known in the hip hop and R&b genre so it would help us greatly with making and designing our own CD cover. Most of the things that the CD covers have certain things that show off the theme of the launching of the album for example the CD cover for Rihanna’s album ‘ Russian Roulette’ is a picture of Rihanna behind a black background with the letter ‘R’ looking like a sword or knife and her body covered in what looks like barbed wire, and the letters looking like blood dripping. Also there is a cover by an artist called ‘Ne- Yo’ who on his album ‘Beautiful monster’ is in a grayscale shot of him at night with a woman in the background with cars behind her and his outfit consists of nothing more than a black hat. This whole outfit to most audiences is his signature look because he is known for wearing differently kinds of head wear mostly black and dressed like a gentleman.

The difference between our music video and the two that I have analyzed are the quality of the way they look because they were probably done by design artist and by great photographers, and we are only using cameras from the college and technology which is great for using however not as great when it comes to giving the quality that we need.